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Michael Braungart
Director - Dr. Prof. Michael Braungart
Professor Dr. Michael Braungart began the Environmental Protection Encouragement Agency (EPEA) in Hamburg, Germany in 1987 and collaborated with William McDonough to form Virginia-based McDonough Braungart Design Chemistry (MBDC) in 1995. Both EPEA and MBDC share a common set of values that embrace intelligent, aesthetic and eco-effective design, and seek to optimize the life-cycle of products by classifying the flow paths of their constituent materials through Cradle to Cradle design. Through these activities, Prof. Braungart has led in the development of a number of tools to aid in the design of eco-effective products and business systems, and has fruitfully cooperated with a multitude of organizations and companies (e.g. UNIDO, Greenpeace, Ford, Shaw) in a range of industries.
Since 1994, Dr. Braungart has been a professor of Process Engineering at the Technical University of Northeast Lower Saxony in Suderburg, Germany, also serving as director of an interdisciplinary materials flow management masters program. From 1993-1998, Dr. Braungart served as visiting professor at Carnegie Mellon University as part of the UniversityPs Green Design Initiative. Most recently, he accepted a visiting professorship at the Darden School of Business, lecturing on such topics as eco-efficiency and eco-effectiveness, Cradle-to-Cradle design and Intelligent Materials Pooling.
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